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Customers will have more power than ever. The digital democratisation of society has allowed disruptive businesses to reshape markets. These strengthened consumers demand products and services that work for these people, and boardrooms must be capable of accommodate this reality. According to the Director Start, marketing demands from long term board participants increased simply by 60%! So , what is the solution to the problem? The answer is marketing. By creating more efficient campaigns, advertising executives can demonstrate the significance of their operate to the aboard.